Collection 1931
Features Skeleton, Small Seconds
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Manual Winding
Strap Material Leather
Strap Color Black
Dial Colour Black
Gender Men
Water Resistance (M) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard 1931

Model No: 32217AA32.BVA32
MRP: ₹110,900

Own this watch at an EMI of ₹9,906

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The Louis Erard 1931 collection of watches is a line created by expert engineers and is therefore the epitome of perfection, class, and style.  Customers’ satisfaction has always been of utmost importance to the brand, and all its collections, namely 1931, Heritage, Emotion, Excellence, Romance, and Sportive are designed based on the same core principle.

The Louis Erard 1931 Collection Men’s Watch 32217AA32.BVA32 is an easy to maintain wrist accessory for males and is absolutely reliable. Its dial is painted black to make it look stylish, with a well-balanced and detailed lay out for an executive finish. This high quality watch will serve you always, both in private and public occasions. The beauty of the stunning black dial is intensified by the round steel bezel, thereby giving a perfect contrast. This dial is highly detailed, with Arabic hour markers and a beautiful round skeletonized second’s sub-dial, which replaces the five, six and seven o’clock positions. The main dial has silver sword like arms finely stretching out to the Arabic numerals, whereas the small dial has a teal coloured second’s arm. Embossed with the name of the brand, the exquisite dial gives credence to the watch. Carrying all the quintessential features of an extraordinary time keeper, this watch is rendered scratch resistant and glare-proof because of its sapphire crystal glass case window that boasts anti-reflective coating on the inside. The black leather strap with a stainless steel folding clasp provides a firm grip to the wearer’s wrist.

The Louis Erard 1931 Collection Men’s Watch 32217AA32.BVA32 is driven by Swiss made mechanical automatic movement for immaculate time keeping functionality. It is also made water resistant up to a depth of 50 metres, thus preventing the watch from unforeseen incidences, like rain and accidental water immersions.


Louis Erard dreamt of building a brand, which stood for exceptional quality and affordable price. In 1931 this dream came true and he launched the first watch under the brand name Louis Erard. As homage to the year the brand was born the company brought out the 1931 collection of watches. In 2006 for their 75th anniversary, the brand revived its 1931 collection and adapted it to include four new models in which gold substituted steel as the dominant material. 

The watches in this line, characterised with bold lines and proportions, come with steel or 18K gold fabricated circular or rectangular cases. Mother of pearl is used in the ladies collection to add an exquisite touch. The bracelets of this line of watches are made of leather with croco imitation augmenting the collections extraordinary good looks. The 1931 family of watches, the face of this brand, has always stood out for originality and sheer style.

The functions of the watches in this collection range from showing small second, day, date, month, to indicating power reserve and moon phase thus providing patrons with a dynamic range of features. The watches are powered by a mechanical Swiss movement that guarantee reliability and precision.

Louis Erard debuted in the 2013 Couture show and created ripples for its original design and affordable cost. Among the watches on display was a 1931 series chronograph with an exquisite grey dial and moon phase complications. It managed to impress retailers and customers alike with its standout style.

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