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Launched in the year 1832, Longines was founded by Auguste Agassiz, in the Swiss land of Saint-Imeir. Starting at a small level by selling pocket watches, the firm aimed at establishing a long term brand stability. With gradual entrance into the international market such as the United States, the company now looked towards broadening its horizon. In 1867, the Longines factory was set up, making it a more stable brand in the market. By the end of the era of the 1800s, it had developed a mechanized form of production, hence improving in terms of accuracy and precision.
With the start of the 1900s, Longines now had far sighted goals. In 1913, it launched its very first wristwatch series that offered style with elegance. By mid-century, it had crafted its very first Quartz clock, making the brand popular in the market for its innovation. With the fast growing 21st century, Longines focuses on creating a brand name that reflects elegance, style and tradition, making it the leading watchmaker in the world.
Created to be worn on the delicate wrist of every women, the Dolcevita Quartz Ladies Mid-size Model no: L5.502.4.71.6 by Longines, is a timeless piece of art. Equipped with a polished steel strap and a shining silver dial, this watch is an impeccable piece of indulgence. The dial is encased within a radiating steel case of dimension 22.4mm x 26.85mm. Black Roman numerals and silver sword shaped hands add to the elegance of the timepiece.
With focus on performance and quality, its case window is made of scratch resistant sapphire crystal. A sub-dial is located at the 6 o’clock position.
With complete focus towards reliability and precision, this Swiss made watch features a quartz movement. To add to its amazing blend of features, it is water resistant to a level of 30m, thus it can withstand spills. A small seconds dial at 6’ o clock adds to its functionality.
Longines launched the DolceVita range as a sub collection of the famous series, Elegance. The range was introduced in 1997 and since then has become famous for being an embodiment of style, perfection and novelty. The essence of the collection forms its roots in Italy La Dolce Vita when translated literally means "The Sweet Life". It is reminiscent of the tranquil and leisurely Italian lifestyle, where people take the time to enjoy every aspect of living. The pace of life is harmonic without being dull and the days have ample hours for both work and play.
inspired by clean lines and balanced proportions, these watches feature symmetrical rectangular dials. An exclusive women collection, the range is meant for ladies who appreciate uniqueness and elegance. The collection can win the heart of any female connoisseur with its timepieces in stunning stainless steel, rose gold, yellow gold or various elegant blends of these metals. For those with a penchant for leisure combined with luxury in design, there are diamond studded pieces that feature a radiant sophistication. Besides including metal wristlets, some of the models also come with an elegant alligator leather strap.
A circular seconds subdial at 6 o’ Clock is present in models like the DolceVita L5.502.5.19.7 and L184.108.40.206.6. The movements used to power the collection comprise L178 Quartz and L176 Quartz, among a few others. The case-window is made of a scratch-resistant sapphire-crystal that renders the timepieces resilient and durable.
The advertisement for Dolce Vita features personalities like Kate Winslet, Aishwarya Rai Bachchan and Chi Ling Lin. These women perfectly embody what Longines stands for An elegance that is eloquent without being ostentatious
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