A part of the Swatch group since 1998, known earlier as the SMH Group, Rado began as a family business called the Schlup and Company in the Swiss town of Lengnau in 1917. Initially watch movement manufacturers, the business transformed in 1958 with the launch of their first range of watches under the brand name Rado. In 1968, they were acquired by the ASUAG, which in turn became a part of the SMH a few years later.
Innovation has been the hallmark of Rado’s progress. Introducing the use of materials like sapphire crystal, lanthanum, ceramics and hard metal, Rado improved the quality of watches. In 1962, they launched the Rado DiaStar which acquired instant fame as the world’s first scratch proof watch. This sells even today. In 2004, attesting to their continuing commitment to excellence, Rado marketed the V10K, recognised by the Guinness Book of World Records as the hardest watch on earth.
A part of the DiaStar collection, originally launched in 1962 as the first scratch-resistant watches of the world, this dapper time-piece for men comes within a stainless steel, square case of 32mm. The black dial is encrusted with three white diamonds doubling as hour markers. Silver colour watch hands contrast against the dial and accentuate ease of visibility. Anti-reflective and scratch resistant sapphire crystal helps the watch retain its brand new appearance.
The modish bracelet is entirely composed of stainless steel. It therefore lends itself to a comfortable and easy wear.
Laden with features to match up to its looks, this Rado R18681703-129.0681.3.070 has a date window at the 6 o’ clock position. Making use of Swiss made quartz technology, it provides accurate date and time updates. Further, it boasts of the feature of water resistance to a depth of 30 meters underwater. Combining technology with aesthetics, this watch is a perfect everyday companion.