Ernest Borel Urban Collection

Ernest Borel embarks on an exciting new journey with the Urban Collection, a series of timepieces designed to encapsulate the spirit of urbanites and seamlessly adapt to the modern hustling lifestyle. Launched in 2021, this collection quickly became synonymous with affordable GMT watches, catering to the needs of modern-day travellers and city dwellers alike. It draws inspiration from vibrant metropolitan cities around the world. The Urban Collection builds upon a solid foundation of sizable watches characterised by smooth round cases along with ergonomic straps and stainless steel bracelets. These elements provide both comfort and style for wearers navigating the fast-paced life. Furthermore, the collection introduces additional features to enhance functionality and versatility. In some models, a GMT function is incorporated into the dial, allowing users to track an additional time zone with ease, ideal for frequent travellers and global citizens. Other watches within the collection feature a bezel with a tachymeter scale, adding a sporty touch and practical utility for measuring speed and distance.

A notable addition to the new models is the inclusion of a bold calendar aperture at 12 o'clock, complementing the existing GMT function and enhancing the overall functionality of the timepieces. Despite its stylish design and impressive features, what truly sets the Urban Collection apart is its affordability. With its accessible price point, this collection becomes not only a must-have for urbanites but also an attainable luxury for anyone seeking a stylish and versatile timepiece to accompany them on their daily adventures in the city and beyond.