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Essence
Not to be associated as mainly a man’s watch brand, TAG Heuer launched the Alter Ego Collection in 1999 directed solely at their female clientele. The series contains contemporary timepieces for women looking for an elegant yet modern time piece with a certain exceptional look. The Alter ego embodies the best balance between hobby and luxury allowing the watch to be worn for both sporty and formal occasions.
Design
The highlight of the collection is the seamlessly beautiful transition of the case into the watch bracelet. This aesthetic element gives the watches in the collection a more unified and integrated appearance besides imparting them with a unique touch. For the opulently inclined, there are stunning models with diamond studded bezels. The delicately round dials come in attractive colour options including light blue, purple, lustrous white mother of pearl and more.
Features
The functions of the watch are simple yet efficient, featuring hours and minutes in some models and an additional seconds in others. A few come with a date window to give a holistic view of time. The watches are powered by a precise quartz movement that enables efficency and reliability.
Associations
World famous actresses such as Kristen Scott Thomas and Helena Bonham Carter have endorsed the collection.