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Rado - If We Can Imagine It, We Can Make It.

Rado is considered a Swiss luxury brand of watches, with headquarters in Lengnau, Switzerland. It was formed in 1917 as Schulp & Co., but the brand launched its first collection of watches under the name of Rado in 1957. During the second world war, Rado kept their manufacturing business intact by staying neutral in the neutral country Switzerland. Reaping the benefits of neutralism, Rado became one of the largest producers of watch movements by the end of the war. Since then, Rado has been following in the footsteps of their motto, ‘if we can imagine it, we can make it’. This motto inspired Rado to produce the first watch under their name called the Green Horse in 1957. 

In 1962, Rado launched the Rado Diastar, the world’s first scratch-resistant watch. Diastar marked Rado’s journey of sailing on the waves of creating unique amalgamations of materials. Especially, the usage of ceramic in the watchmaking industry is attributed to Rado. 

Post the Diastar fame came ‘Captain Cook’. A timepiece specially curated for doctors, engineers, athletes, deep-sea divers, and racing car drivers. 

Rado’s infatuation with ceramic is well-known and this has provided the brand with light, hypoallergenic, and durable timepieces. The usage of high-tech ceramic is the product of 35 years of indulgence in the material. Ceramos, a ceramic/metal alloy, high-tech ceramic, plasma high-tech ceramic, bronze and hard metal, a special, extremely scratch-resistant tungsten-carbide ceramic compound, are all facets of the brand's never-ending quest for discovery.

Rado has received more than 20 elite international design awards for both their collaboration with Jasper Morrison for a unique watch box that looks like a human wrist. The brand is the official timekeeper of the International Tennis tournaments in Europe, North America, the Middle East and Asia. Andy Murray, Britain’s number one tennis player is the brand ambassador of Rado and he perfectly embodies the pioneering strength of the brand. 

The Captain Cook

The brand is equipped with shades of collections that curates to almost every enthusiast. From minimalistic designs to open skeletons, Rado has got you covered. 

The Captain Cook collection is for adventurous souls. With a rotating bezel and shades of opulent colours, Captain Cook lives up to its expectations.

Rado introduced its diver’s model in 1962 with a 37mm watch named after the British explorer, Captain Cook. While the specifications were quite classic – automatic movement, time-and-date display, 220-metre water resistance – the design is what set this watch apart. This was mainly due to the original combination of curved shapes, with a bowl-shaped, concave inward-sloping bezel with a domed crystal and a domed dial – all together giving depth and presence to this piece.

Fast forward to Baselworld 2017 when Rado made an unexpected move and reintroduced this watch very quietly. This came as a surprise since the brand wasn’t active in the diving field and was mostly known for its ceramic watches. Still, the result was convincing and attractive. Since then, the collection has been enlarged with multiple colours, different materials and several diameters.

The Ceramica

The Ceramica collection offers you the chance of experiencing the relationship between Rado and ceramic. With a bold, powerful stance, the Ceramica collection is something a trained eye cannot miss.

The Coupole

The Coupole and Coupole Classic collection offer a simple yet aesthetically pleasing round dial with roman numerals on the dial. 

Whereas, the D Star is a watch that curates fashion-oriented minds. 

For every watch that is there in Rado’s collection, one cannot help but notice the affair they have with durable materials and pleasing designs.

Brand Video

Rado DiaStar Original - R12413493-648.0413.3.049

Rado DiaStar Original

The Dial of the watch is too good.....i would love to buy it.....

By Shah Bhavik

Rado DiaStar Original - R12638173-541.0638.3.017

Rado DiaStar Original

One of the best time piece from Rado. It boastingly combines excellent craftsmanship and conspicuous muscularity.

By Abdul Razak Jariwala

Rado Centrix - R30931713

Rado Centrix

It gives a simple unique and elegant look which I thing is enough for men!

By ajay mehta

Rado Centrix - R30935712

Rado Centrix

It's an amazing watch with superb designing. It just clicked my mind in a second, I bought it in a first look. The best design I 've seen in Rado collection. I am very happy to have this on my wrist. Diamonds are shining, ceramic adds th...view more

By aniket verma