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Longines - “Elegance Is An Attitude”

Founded in 1832, Longines is considered one of the first watchmakers in the world. Starting its humble beginnings in the city of Saint-Imier, Switzerland, it was started by a local watchmaker named Auguste Agassiz. Watches from Longines watches depict determination coupled with performance and accuracy. Keeping tradition and commitment in mind, Longines has over 180 years of quality experience in producing timepieces. Longines watches are known for being the official timekeeper for many global events such as Slalom World Cup for women, Super G World Cup for men, Downhill Cup for men, National Horse Show, Global Champions Playoff, and Madrid Horse Week. A part of the Swatch Group, Longines keeps manufacturing timepieces under its belt with a patent motto of “Elegance is an attitude”. 

Motivated by their history, Longines produces opulent timepieces keeping in mind the current fashion trends. With a collection of timeless elegant timepieces, Longines watches are known for their accuracy, design, and innovation. The list of brand ambassadors for Longines is not long but short and precise just like their timepieces. A few of these celebrities under Longines are Aishwarya Rai, Kate Winslet, Ching Lin Ling, Aaron Kwok Fu Shing, and Ingeborga Dapkunaite. Longines is imbibed with a set of collections such as the Conquest, Flagship, Heritage Avigation, HyrdoConquest, Longines Ultra-Chon, and many more. Expanding on some of the most famous collections are:

Longines Master Collection

This collection showcases classic and sophisticated timepieces featuring complications such as moon phases, chronographs, and calendars. Apart from the complications, the timepieces inside the Longines Master collection feature impeccable finish and carry the heritage and legacy of the brand. 

Longines Heritage Avigation & Classic

Inspired by the brand's rich history, these watches pay homage to iconic models from the past while incorporating modern elements. The Heritage Avigation features watches that were some of the first Pilot watches created by Longines. Whereas, the Heritage Classic watches mainly focus on classic timepieces that have aged finely with time. 

Longines Conquest Collection 

Designed for sports enthusiasts, this collection offers robust and versatile timepieces with features like water resistance, chronographs, and a dynamic aesthetic. The Conquest collection takes most of its inspiration from the very first dive watches created by Longines during the 60s. Carrying the legacy of the earliest dive watches, the Conquest also features protected crowns. The Conquest is a professional timekeeper as it also features a date window at the 3 o’clock marker. 

Longines HydroConquest Collection

With a focus on diving watches, this collection offers exceptional water resistance, bold designs, and advanced functionalities for underwater exploration. The HydroConquest, in a rare instance, offers a unidirectional rotating bezel and a robust case with a protected crown. This highly agile diving watch is a proponent of Longines' expertise in robust watchmaking and crafting diving instruments. 

Longines DolceVita Collection

Exemplifying elegance and refinement, these watches feature rectangular cases and stylish designs, catering to individuals seeking a blend of classic and contemporary aesthetics. The ‘Good Life’ created by Longines offers a take into fine watchmaking offered by Longines. The DolceVita is inspired by the ‘Art Deco’ movement that created more sleek lines.

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Longines La Grande Classique De Longines - L4.766.4.58.6

Longines La Grande Classique De Longines

Longines has long been known for manufacturing really good watches. Their hydroconquest, to me, is their flagship watch along with their heritage diver; but, this, to me, is the ultimate dress watch. I have had this for the last four months...view more

Harneet Singh

By Harneet Singh

Longines La Grande Classique De Longines - L4.512.4.87.6

Longines La Grande Classique De Longines

Sleek hands with diamonds all around, in the backdrop of mother of pearl dial, makes it not just great, but most desirable and wanted. Would be a great possession for every women who mixes modernity with tradition ( steel and diamond). Perf...view more

By Simmi Arun Mehta