Made by professionals for professionals, Bell & Ross was founded in 1992 by Bruno Belamich (Bell) and Carlos Rosillo (Ross) with a team of skilled watch makers and aeronautical control panel specialists. These watches are extremely hard wearing and designs are based on genuine aviation instrumentation. Built to withstand the most extreme environments, Bell and Ross has over the years demonstrated to the world what professional watch making is all about. Their watch is capable of operating in the most demanding conditions. Astronauts, pilots, divers and bomb-disposal experts use Bell & Ross watches as a tool on their missions and are also the official watch of the French army. Legibility, performance, precision and water resistance – are the 4 main benchmarks each Bell & Ross piece must achieve before they adorn your wrist. Each Bell & Ross watch is an exceptional piece built around a highly complex and precise mechanism, crafted to be your ally in the conquest of the world. Apart from substance, their iconic instantly-recognizable square case shape and circular instrument-inspired dial is a cult design loved by watch enthusiasts across the globe. Bell & Ross consistently produces watches that back style with durability and performance. Ethos is proud to launch the finest collection of Bell & Ross Watches and invites you to be a part of this superior watch making tradition. We are the authorized retailers of Bell & Ross watches and do not involve ourselves in any malpractices such as selling refurbished or smuggled goods. If you’re looking for a watch that defines the aviation excellence and is part of every celebrity’s wardrobe, then you should definitely choose a Bell & Ross. You can speak with our luxury watch expert to help you pick the perfect watch.