Now at Ethos Watch Boutiques

A brand that stands by the ideal of “By professionals, For professionals”, Bell & Ross has over the years redefined the art of crafting superior time telling instruments. Inspired by the ideology used to design aviation instrumentation, these watches are built to operate in the most extreme conditions, and are beautifully crafted to suit any occasion striking a perfect balance between functionality and superlative designing. Each Bell & Ross watch is an instrument with a purpose, not just an accessory that is worn. Ethos Watch Boutiques is proud to introduce to you the finest collection of Bell & Ross watches.
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    BR 01 Aviation Watches designed for the 21st century pilot

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    The Trademark Bell & Ross DesignReplicating the simplicity and precision of aviation instruments

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    BR 01 Aviation The best in both design and functionality

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    Vintage BR Inspired by the watches of the 40’s

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    Vintage WW1Bell & Ross’s tribute to the first wristwatches worn by pilots

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    A Pilot's trusted allyWristwatches proved to be the best companion for aviators during the World War era

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    The Bell & Ross movement Hallmark in precision timekeeping instruments

The Quest For Reliability and Precision

When a group of aeronautical engineers and Swiss watch makers come together, you are bound to get an exceptional timepiece that is an icon in haute horlogerie. Bell & Ross was the brainchild of Bruno Belamich (Bell) and Carlos Rosillo (Ross). Based out of France, they started their journey in the year 1992 with a team of skilled watch makers and aeronautical control panel specialists to craft a perfect watch that meets the demands of professionals facing extreme situations. Their idea was simple, a clear design that can be related to something that makes sense.
Since instruments used in a cockpit panel were the benchmarks for reliability and precision, their inspiration behind the watch designs came from there. Everyone recognizes the cockpit of an airplane and their mission was to marry the concept of aviation instruments to watches and bring them to the wrist. This philosophy thus gave birth to a design that was recognizable yet unique. Their goal: to be part of the great Swiss watch making tradition by crafting constant ally for professionals on a mission.
B-R EVOLUTION
A perfect timepiece has a history that stands out from the rest. They are exceptional because they are a reflection of fine craftsmanship, known, trusted and recognized by all. Building a time instrument is a craft that is always driven by principles inherited by perfectionists over the years. Legibility, performance, precision and water resistance are the main pillars that are the foundation of every legendary watch, and is indeed the very DNA of a Bell & Ross watch.
Legibility
Functionality
Water-resistance
Precision
BELL & ROSS
VINTAGE
BELL & ROSS
Aviation

Professional Timekeeping Instruments

Legibility, performance, precision and water resistance – are the pillars of every well crafted Bell & Ross watch. Each piece goes through a rigorous testing process and must achieve these 4 hallmarks before it gets to adorn your wrist. Bell & Ross has been the preferred timekeeping instruments for professionals working at the highest level. These watches are preferred by astronauts, pilots, divers and bomb-disposal experts across the globe and are used by them as a tool on their missions. It is also the official watch of the French army. Apart from what’s under the hood, their iconic square case shape and circular instrument-inspired dial is a cult design aspired and loved by watch enthusiasts, crafted to be your ally in the conquest of the world.
Vintage
The Vintage collection is a clear illustration of Bell & Ross’s passion for vintage military watches. Each watch pays tribute to the compact, portable timepieces that were used during the very first years of aviation.
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Aviation
Inspired by the design of aviation instruments, the BR 01 Aviation collection replicates the legibility and reliability of precise instruments used in airplanes. The collection is no longer exclusive only for pilots and is now celebrated as an iconic watch by connoisseurs around the world.
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