Secret Deals
Close
Sign up for email alerts.

Want first access to
our secret deals?

By signing up, you agree to receive emails from Ethos Watches. Read our privacy policy for more details.

1e7953ec54

SpotlightLisa Haydon – The New Face of Carl F. Bucherer through the eyes of Atul Kasbekar

An exclusive peek of Carl F. Bucherer's new campaign with Lisa Haydon

May We Recommend

Its 9am on a rainy July morning in the heart of Mumbai, where Atul Kasbekar is ready to shoot what is eventually going to be a new chapter in Carl F. Bucherer’s journey in India. Lisa Haydon, an old friend of the brand is going to be revealed as the brand ambassador of Carl F. Bucherer’s illustrious watchmaking history, in a brand new campaign.

The campaign, shot and curated by ace photographer Atul Kasbekar, celebrates the classy and sophisticated timepieces from Carl F. Bucherer and presents Lisa in the same spirit.

CFB_Lisa-Haydon_Palace_Pathos-Diva-Gold
Lisa Haydon wearing her favorite watch, the Pathos Diva.

Discover the Carl F. Bucherer Ladies collection

Now that we have you captivated, let’s find out what happened behind the scenes and how this association came to life:

Lisa and Carl F. Bucherer

Free spirit, creative power of its origins and ultimate grace – three core values Carl F. Bucherer believes in and has preserved for so many years that reflect clearly on their timepieces. The very same values are shared with Lisa Haydon.

Apart from the international recognition Lisa has, she embodies the brand’s philosophy and what the watches from Lucerne stand for.

Lisa-H-Post21

“Every time I wear a Carl F.Bucherer watch, I can very much feel the history, the pride, the love and the craftsmanship that has gone in making each piece. Each watch is bespoke and original from the other.”

The theme of the campaign: Lucerne – Mecca of the horological world and also home to Bucherer’s classic timepieces. The theme, that was chosen by Atul Kasbekar also pays due reverence to Carl F. Bucherer’s precious heritage that is closely knit to the city till date.

IMGL6777
“The timepieces have a unique personality which I have tried to capture with Lisa, bringing to life the Made of Lucerne essence that defines Carl F. Bucherer.” – Atul Kasbekar

Apart from being just a face of the brand, Lisa listed out some of her favourites among the Bucherer collection as well:
“I love my Pathos Diva and Alacria for the evening but my personal favourite has to be the ScubaTec, a watch that you can wear almost everywhere.”

D14A1269
Carl F. Bucherer, through this campaign, aims to bring the best of luxury watches from Switzerland to India.

CEO of Carl F. Bucherer, Mr .Sascha Moeri was delighted with the association and was looking forward to the new chapter for the brand that was about to unfold in India. A proud moment for India as well, considering one of our own is now the face of one of the most prestigious watchmakers in Switzerland.

IMGL6695

“Lisa Haydon has been an absolute delight to work with for the last few years. She embodies our brand philosophy and what our watches stand for, perfectly well.”

The Best of Luxury timekeeping is making its way to India:

Known for skilfully combining passionate watchmaking with sophistication, since 1888, Carl F. Bucherer’s intent of bringing the best from Lucerne to India is a positive step towards bringing watches of the highest quality to our country.

IMGL7110
The campaign will also feature Lisa with the Alacria Swan – The watch with 1300 diamonds.

Carl F. Bucherer’s timepieces are exclusively available in India at Ethos Watch Boutiques.

Discover the Carl F. Bucherer Ladies collection

Leave a comment:

Your email address will not be published. Required fields are marked *