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In 1868, an engineer from Boston named Florentine Ariosto Jones made the brave decision to found a watch factory in Switzerland from where he planned to supply the USA with movements. With the object of combining all the excellence of the American system of mechanism with the more skilful hand labor of the Swiss, we have established our Watch Factory at Schaffhausen, Switzerland.
The Probus Scafusia as a label - Good solid craftsmanship from Schaffhausen, the new product philosophy introduced for IWC watches in 1903, guarantees timepieces of consistently good quality and reliability.
IWC is very selective brand that creates watches for small number of people, but of the highest quality, by focusing on its craft perfection and the training of its specialists. Advertising campaigns from IWC are expectedly unexpected and use a combination of humor and irony. They are targeted at men, trying to strike a chord with fresh and original slogans. The new sub-line, Engineered for men, is an expression of the focus on technology and engineering. |
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