Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel
Movement Automatic
Strap Material Steel
Dial Colour MOP
Gender Men
Water Resistance (Meters) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard Heritage
MODEL#: 69101AA04.BMA19

MRP: Rs 66,950

Own this watch at an EMI of Rs 5,980

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Pick up in store

Ethos Watch Boutiques has over 45 stores across 13 cities in India. If you wish to pick up the Louis Erard Heritage 69101AA04.BMA19 at an Ethos store near you, please call us at +91-8725016306, Mon-Sat, 10 AM - 7 PM IST, or fill out the form below and one of our watch consultants will contact you within 1 business day.

Louis Erard always strives to provide novel innovations in the watch making domain. The company was established in 1931, by Louis Erard and Andre Perret in Switzerland. In 2003, the company witnessed changes and was bought by a private firm headed by Alain Spinedi. With a simple yet painstaking vision of providing only the best components and services with each watch, the company rested its beliefs providently in the concept of Haute Horlogerie. Louis Erard offers five collections of watches at the present, which are 1931, Heritage, Emotion, Romance and Excellence. The Heritage collection reverberates the voice of perfection and elegance.

The 69101AA04.BMA19 Heritage model exemplifies classicism with its bold looks. The watch has a white mother of pearl dial, with a fixed round bezel. It is provided with a case of size 40mm in diameter. The dial is enclosed in a sapphire case, with anti-reflective coating, to protect the watch from scratches as well as provide easy readability in bright light conditions. The numerals on the dial are a combination of Roman numerals and triangular markers. The numerals are polished with a luminescent material for better readability in dim light.  A window between 4’oclock and 5’oclock effectively displays the date. The timepiece is provided with a bracelet of stainless steel and a folding clasp for durability, and optimum comfort of the wearer.

The resilience of the timepiece is attributed to the automatic mechanical movement, which forms the basis of the operation of the watch. A water resistant capacity of 50m, protects the watch from accidental spills and splashes of water. Exquisite in every aspect, this watch is perfect for any occasion, and is bound to attract the envious glances of its admirers.


A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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Carl F. Bucherer

Customer Reviews on Louis Erard Heritage 69101AA04.BMA19

Average Customer Rating 4 out of 5 based on 1 Review(s)
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Aarav Sharma
Aarav Sharma Watch Appreciator Posted 03/11/2015
Rating / (4.0 Out of 5)
A men's watch with a MOP dial is a rare scene but Louis Erard has done it so beautifully. It is an amazing piece of technology and for men who like a little twist in their wardrobe, this is a perfect fit.

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