Collection Linea
Features Chronograph, Date
Case Size 32 mm
Case Shape Round
Case Material Steel
Movement Quartz
Strap Material Steel
Dial Colour MOP
Gender Women
Water Resistance (Meters) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years
  • Baume & Mercier  Linea-1
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  • Baume & Mercier  Linea

Baume & Mercier Linea
MODEL#: MOA10012

MRP: Rs 205,000

Own this watch at an EMI of Rs 18,311

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Pick up in store

Ethos Watch Boutiques has over 45 stores across 13 cities in India. If you wish to pick up the Baume & Mercier Linea MOA10012 at an Ethos store near you, please call us at +91-8725016306, Mon-Sat, 10 AM - 7 PM IST, or fill out the form below and one of our watch consultants will contact you within 1 business day.

The Baume et Mercier Company began as a family watch-dealership, set up by the brothers Louis-Victor and Celestin Baume, in the Swiss village of Le Bois in 1830. At that time, it was simply called the ‘Freres Baume’. True to the high standards of Swiss watch-making, the company surged high in the watch-making industry, crafting out impeccably designed and exquisitely engineered watches year after year. Soon, the ‘Freres Baume’ was to win ten Grand Prix awards and seven gold medals at various international shows across Europe. The standard for precision timing set by ‘Freres Baume’ remained unimpeachable for a decade.
In 1918, William Baume, the director of the company decided to partner Paul Mercier, to found the Baume et Mercier Company at Geneva. Ever since, the company has flourished as one of the foremost manufacturers of beautifully-crafted time-pieces which combine elegance with utility.

The Linea moa10012 for women, is an elegant steel-bodied minimalist wrist-watch, designed to appeal to both the sporty and modern women. It effectively combines both elements by providing its users a choice between a polished metal-bracelet and a satin-finished black calf-skin strap (provided within the round presentation box) which may be alternately used. The flexibility afforded by this choice is further enhanced by the triple-folding clasp with push-pieces, which secure the watch against the wrist.
Arabic numerals engraved upon a mother-of-pearl or a silver dial lend a classy look to this easily customizable watch. A neat date aperture is postioned at 4 o’ clock to enable the wearers to check on the date, while they remain updated on the time.

True to the company’s reputation for time-precision, The Linea moa10012 provides correct time updates by using the quartz movement. The 32 mm diameter case enclosed by the scratch-resistant, anti-reflective sapphire, dome-shaped crystal enhance the visibility. This timepiece is water resistant to a depth of 50 metres.

Baume and Mercier have had the likes of Gwyneth Paltrow, Andy Garcia, Ashton Kutcher and James Hunt as its ambassadors. The company does not only indulge in corporate marketing, but dispenses its social responsibilities by raising money for charitable purposes, through their “Baume and Mercier and Me” celebrity endorsement campaign. 


The Linea Collection is a ladies’ watch edition that exudes understated elegance. It is quiet and subtle yet never fails to charm its wearers and onlookers. Introduced in 1987, the Linea was the first watch collection to feature an interchangeable bracelet, showcasing its intimate knowledge of what women want.


The recurring design element in the Linea collection is the delicately rounded dial with a cushion-shaped case that integrates seamlessly into the bracelet.  Variety can be enjoyed in every other aspect of the design. The bezel can feature Arabic numeral markings or diamond indexes or encrustments. Case materials are proffered in stainless steel or gold while straps are available interchangeably in a variety of materials such as satin or stainless steel. The dials are shaded in elegantly attractive hues such as chocolate, white, black and a radiant mother of pearl.Features


A Quartz or automatic movement renders the collection precise and reliable.  There are sapphire crystal casebacks that allow you to view the intricate watch mechanism. Water-resistance of up to 50 metres enables you to incorporate the accessory as a daily wardrobe staple. Scratch resistant-sapphire crystal as the case window enhances durability and sunlight legibility.

Popular Models

Coming in a stunning combination of steel and rose gold, the Baume & Mercier MOA10073 is a sophisticatedly subdued model for women that comes with the added functionality of a date window at 6’o clock. A 50-metre water-resistance and a scratch resistant sapphire crystal case window greatly prolong the lifetime of the watch so you can pass it down as your legacy.

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Carl F. Bucherer

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