Collection Heritage
Features Date
Case Size 40 mm
Case Shape Round
Case Material Steel & Rose Gold PVD
Movement Automatic
Strap Material Steel & Rose Gold PVD
Dial Colour Grey
Gender Men
Water Resistance (Meters) 50
Glass Material Sapphire Crystal
Warranty Period 2 Years

Louis Erard Heritage
MODEL#: 69101AB23.BMA21

MRP: Rs 84,400

Own this watch at an EMI of Rs 7,539

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Pick up in store

Ethos Watch Boutiques has over 45 stores across 13 cities in India. If you wish to pick up the Louis Erard Heritage 69101AB23.BMA21 at an Ethos store near you, please call us at +91-8725016306, Mon-Sat, 10 AM - 7 PM IST, or fill out the form below and one of our watch consultants will contact you within 1 business day.

The Heritage Collection offers the most of watches in the Louis Erard collection hierarchy. Featuring men’s and ladies’ time pieces, the collection aims at exemplifying the Haute Horlogerie traditions of the global watch making industry. The designs of time pieces from this collection are in accordance with the tastes and demands of luxury watch collectors from around the world.   

The sumptuous yet simple Louis Erard Heritage 69101AB23.BMA21 for men embodies the principles of fine watch making with its modern design.  Its bezel is made of steel polished with 18 carat rose gold, giving it an elegant look. A black lacquered finished dial rests beautifully inside the bezel with the company’s signatory logo inscribed on it. While the minute mark indexes are etched in white on the outer rim of the dial, rose gold indexes are inscribed on it as the hour marks. The prime positions of 3, 6, 9, and 12 o’ clock of the dial are covered In PVD rose gold Roman numerals, enhancing its exquisite appeal. With a rose gold crown, the bezel of this timepiece is supported by a two toned steel bracelet polished with rose gold down the centre, with silver sides. The watch comes with a sapphire crystal coating that renders it scratch resistant and damage proof.

The Louis Erard Heritage 69101AB23.BMA21 is equipped with Swiss made ETA 2824 mechanical automatic movement, providing an accurate time precision. The watch is also water resistant to a depth of 50 metres, making it extremely durable and resistant to minor spills and splashes. It additionally offers a date display window, located between 4 o’ clock and 5 o’ clock, for advanced horologic functioning. With its Swiss manufactured guarantee, the Louis Erard 69101AB23.BMA21 is an ideal time keeper for the men who seeks elegance and stylish luxury.


A gem in the world of haute horology, the Heritage Collection by Louis Erard spells simple sophistication. This collection stays true to the brand’s principle of emphasizing quality over quantity. Yet there is something for every connoisseur, including the sports-savvy (who have an entire line to choose from), in this collection. 


The dial of these classic timepieces come in a variety of hues. The antique allure of blue mother-of-pearl, classy black, elegant silver, edgy blue, white mother-of-pearl or even pink for the female connoisseur; the choices are endless. The dial may be set with Roman numerals rendering it with a Neo-classical feel or with Arabic numerals or indexes for those with a preference for a slightly modern aesthetic.  The bracelet ranges from croco imitation to metal, offering a range of options. Some watches are also available with high quality Top Wesselton diamonds set along the periphery of the dial to appeal to those with an affinity for the finer things. 


Besides indicating time, some of these these devices also have integrated in them windows to show the date, day and chronograph function. The dial is rounded off by providing it with an anti-reflective sapphire glass to improve dial legibility and resilience.  The watch movement commonly used in this collection is mechanical automatic whilst quartz powered timepieces are also available, both proving singularly reliable and accurate.


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Carl F. Bucherer

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