Celebrate Success' is the DNA of Ethos . We believe that people don't buy luxury swiss watches for their functional value.

They do so as a mark of something important in their life. To celebrate an occasion or an achievement. A swiss watch marks a moment in their life , which they wish to capture for years to come. This could be a personal achievement or a professional milestone.

To make this idea more real, Ethos started off with a one of its kind initiative - “ Celebrate Success” that salutes the success of people amidst us , who've reached a level of success that's out of ordinary!

What makes success more memorable after all? A celebration!

The profiles of people who are short listed are collected through a rigorous search with the help of our PR agency and friends in media. An internal jury then selects the city winner based on preset criterias.

Two such winners were felicitated at Chandigarh and Bangalore and more such brand ambassadors of ours would be chosen in the other remaining ethos cities. This would be an ongoing activity, essentially to translate our ideas to reality.

Read more about the events on the events page. Look out for store activities and pictures for more Celebrate Success Events , on this page.

For the first time, Ethos celebrated the success in Nation capital. The story is the one of the internationally renowned, city based Chess Champion Tania Sachdev. The International Grandmaster was lauded for her willpower in dedicatedly pursuing the dream of her life. Tania started as third seat in Indian Women Championship in 2007 and went through the event without a single defeat - the only player with this record. Today Tania is amongst the top 50 Women Chess players globally. Religiously trying to better herself to reach the top, with each tournament, Tania didn’t give up till she finally made it to the Olympics - her dream!

In its place of birth, Ethos celebrated the success of Vineet Saini CAT 100 percentile scorer in Chandigarh. Vineet was lauded for his achievement and determination and for literally giving his hundred percent to his studies.

Finally, back to Inorbit Mall in Mumbai, Ethos celebrated the success of the budding Television Star Ayushmann Khurana. The promising and versatile entertainer was lauded for his various achievements. At a tender age of 21, Ayushmann worked hard to realize his dream by winning the MTV Roadie. India's largest Radio Network, Big FM chose him as a Radio Jockey on his fourth day in the city. His big break in the television world came when Balaji Telefilms offered him a prominent position in their daily soap, Kayamath. Ayushmann has also been honoured with India’s most coveted awards, the Bharat Nirman Awards, in the young achievers category.

Ethos is proud to celebrate with all these young achievers and wishes them a great success ahead.