About Baselworld

At a glance

Baselworld is the world's largest event for watches. Over 190 luxury brands including Rolex, Omega, Breitling, Breguet, Zenith, TAG Heuer, Blancpain, Longines, Chopard and more reveal their new collections and industry-shaking inventions every year at Baselworld. Sprawled across an area of 141,000 m2, the fair is visited by 122,000 people from 100 countries, 3,610 journalists from 70 countries and about 1,460 exhibitors from 40 countries – a haven for watch creators, collectors, connoisseurs, retailers and enthusiasts in general. It is true that trends are set at Baselworld, with all the brands launching and unveiling their newest creations; networking takes on a different level, with thousands of cards exchanging hands. Replete with breath-taking structures, each brand occupies a booth - most are specially designed by world-famous artists - that resembles a chic museum or gallery. Crossing international borders, it is within these chambers that the top brass of the best brands decide the fortunes of the global luxury watch market.

An eventful journey

Inventions, glamour, commerce and more - from 1917 to 2014, Baselworld has evolved into the finest and most awaited event in the world of watches, one where we witness history-making horology.

Luxury like never before

From Rolex, Omega to Breitling and Breguet, Baselworld sees the largest congregation of the world's most sought after watch brands, making it the ultimate place to witness and experience luxury like never before.

First Look

A sneak peek into the Baselworld 2014 launches

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Ethos Live From Baselworld 2014

The latest news and views

Baselworld 2014 Location Plan

Take a tour

Luxury Watch Helpline


Ethos is proud to present India's only helpline for luxury watches. The luxury watch helpline is your guide and concierge to luxury timepieces. Tell us the occasion and we'll match you a watch for it! If you have queries about any watch we will be happy to help. Please feel free to contact us for information, recommendations and exciting offers on ANY watch that we feature.

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